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Target the right customers at the right time

Create a profitable marketing campaign and grow your business
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Get the business insights that matter to you. Put your solution to work today and discover how Sage can help you grow your business.

Get the most from your marketing spend

Are your marketing campaigns delivering the right results? More targeted campaigns ensure a higher return on your investment faster. Our marketing solution enables you to:

  • Plan marketing campaigns with precision, track the results of these campaigns and run campaign reports within minutes
  • Manage a marketing campaign across multiple channels
  • Track new leads and sales opportunities
  • Use powerful campaign reports to improve your next campaign

Leads generated by source panel, lead to opportunity Conversion panel, ROI per campaign panel

Get more from your marketing investment today

Our customers have saved money and improved campaign results by up to 20%.

South African marketing, trade and investment agency Wesgro wanted a solution for managing marketing campaigns without having to purchase any expensive software.

The company's Chief Financial Officer Ian Blackie turned to Sage. Now his company's marketing teams are reporting on a greater return on investment.

Best of all?

Wesgro is using software it already has to cross-sell and up-sell to existing businesses while also creating new opportunities.

"We have experienced exceptional growth in the last year"

Ian Blackie, Chief Financial Officer, Wesgro

Why Sage customers love email marketing

Email marketing is one of the most powerful marketing tools today's small and medium sized businesses have at their disposal.

You can send special offers and discounts straight to your leads customers.

Our customers love email marketing because:

  • It's budget-friendly
  • It's immediate
  • It generates a better return-on-investment than a sales page or a social media campaign

What email marketing does for growing businesses

Our solution gives you the built-in tools you need to reach customers and prospects. With our powerful marketing solution, you will:

  • Send your messages to the right people at the right time
  • Build a warm relationship with leads and prospects
  • Generate a return on investment from your email lists

Mailchimp marketing campaignl

Create measurable marketing campaigns MailChimp

Our solution integrates with MailChimp allowing you to send emails up to 2,000 customers for free.

You can build campaigns using dozens of predefined templates or create an email template for your business.

Once you've started a MailChimp campaign, your marketing team can view how recipients interact with the campaign emails and follow up for better results.

Targeted marketing made easy

Nexus Solutions is using our solution to manage customer and prospect information and to create more effective marketing campaigns.

Established in 2001, Nexus Solutions provides integrated network communication infrastructure and internet security technologies to customers in Hong Kong, China, Taiwan and other Asian countries.

Prior to using our solution, Nexus Solutions struggled to create marketing campaigns with consistent messaging for customers.

Now, they have a central bank of customer and partner information that its sales and marketing teams collaborate on for each campaign.

“Our marketing efforts achieved a much higher response to our surprise,”

says Sales Manager Astley Yip.

How Widex is profiting from a targeted marketing campaign

Hearing aid manufacturer Widex created targeted marketing campaigns that deliver better campaign results.

Widex now has a central repository of customer information, which informs the company's marketing and business decisions.

"Sage helps us tailor campaigns that are a lot less wasteful than advertising. We can make sure relevant customers are alerted when one of our road shows visits their area... or we can send them information about a new product."

Steen Teisen, Chief Executive Officer, Widex, China

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MailChimp support

Sage CRM connects with MailChimp so you can send high-quality, targeted e-marketing campaigns that deliver on your investment. You can send email campaigns with MailChimp and track these campaigns in Sage CRM.

  • Email up to 2,000 lists subscribers a month for free
  • Use dozens of MailChimp predesigned templates or create your own


Email marketing for Sage CRM makes it easier for different teams to collaborate on leads, prospects and customer accounts.

  • Send campaigns to segments of your mailing list
  • Create and share call lists based on responses to your campaigns

Automated campaigns

With MailChimp and Sage CRM, you can run a targeted drip marketing campaign that will keep working for your business 365 days a year.

  • Send an automated series of personal emails to leads and customers
  • Automate communications with current and prospective customers

Actionable reports

Now, you can gather valuable information about the emails that you send and use this information to improve your next email campaign.

  • Track open rates, clicks and unsubscribes
  • Report on and improve your campaigns in real-time

Survey customers

Sage CRM and MailChimp enable you find out what your leads and customers are thinking by running surveys through Survey Monkey.

  • Set up email campaigns that survey your customers
  • Track the responses to customer surveys in Sage CRM
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