A practical guide to social CRM for small and medium sized companiesMost businesses understand the importance of customer relationship management or CRM, but there is more confusion over the role of social CRM in a business.
In this eBook we explain the difference between customer relationship management and social CRM. We also provide some practical tips designed to help you get started on social media.
After reading this eBook you will be able to:
- Understand the role of social CRM in your business
- Implement a social CRM strategy
- Use social media to develop better business insight