Do you know what customers are saying about your brand, product or service online?
Successful companies do. They gather information from online conversations, share this information internally and act on it. Then, they develop better relationships with customers and turn leads into sales.
Whichever situation you are in, social CRM can help your business adapt, grow, and generate a quicker return on investment.
"Whenever we answer a call to a client, we have their information at our fingertips, so the client feels a lot more valued."
What is social CRM?
Social CRM is a business strategy that enables the forging of richer, deeper and more intimate relationships with customers and prospects.
It takes the valuable customer insight and conversations you may be gathering on social media and customer communities, and it layers them on top of emails, sales calls and customer service interactions, which you have stored in Sage CRM.
Our customers use social CRM to develop business insight, generate leads and improve customer service. You can do the same.
Learn why Cellular Solutions depends on social CRM
Cellular Solutions is a UK-based telecommunications company.
It uses Sage CRM to engage with prospect and customers on LinkedIn, Twitter and Facebook. And by listening to what customers are saying on social media, Cellular Solutions generates more leads.
Mike Bowers, Managing Director of Cellular Solutions says, "If people are finding you in multiple places, they're more likely to come to you when they're ready to buy."
How Sage CRM can help
Sage CRM makes it as easy as possible to manage customer relationships on social media. You can:
- Provide better customer service by monitoring what customers are saying on Twitter
- Generate leads by searching for prospects on LinkedIn
- Gain business insight through customer research on Facebook
If you'd like to learn more about social CRM, please download our free eBook: Making every conversation count: A practical guide to social CRM for small and medium sized companies.
Learn more about Sage CRM for social CRM
Featured customer - Cellular Solutions
Cellular Solutions purchased Sage CRM and almost immediately improved its customer service.
The company is now managing its social media presence on networks like Facebook and Twitter, within Sage CRM, and its sales teams are able to generate more leads as a result.
"If people are finding you in multiple places, they’re more likely to come to you when they’re ready to buy."