By 2016, more than 1.5 billion people will use social networks (Gartner). Businesses can no longer ignore the enormous potential of social media for customer and prospect engagement. Integrating social media activity with CRM can further increase that potential, making it easier to gain valuable customer insights, create collaborative experiences and build mutually-rewarding customer relationships.
Companies of all sizes are bringing social media into their business in a manageable and constructive way. Social CRM allows you to start engaging with your customers and prospects in a collaborative manner across key social channels such as LinkedIn, Twitter and Facebook. By incorporating social media into your sales, marketing and customer service activities you can learn more about your customers likes and dislikes. By leveraging the vast amounts of information available on social media channels in a meaningful manner, you can uncover more leads and better interact with your customers and prospects, boosting your overall customer experience.
Additionally, social collaboration across teams using Yammer makes important internal communications more open allowing everyone in your business to benefit from shared information.
Seng Lee needed a CRM solution that would fulfil the company’s need for a customizable system that would grow with the business. Sage CRM provided an immediate solution to this. It gave Seng Lee’s Sales and Marketing teams the ability to collate and manage detailed customer and prospect information. Seng Lee sees developing their CRM Solution “as an investment in our future”.
"We chose Sage CRM because it provides everything we needed, is easy to use, and will grow with us in the future"
Learn more about Sage CRM for social CRM
View and manage Twitter feeds all from within Sage CRM
Research prospects and connect with customers from within Sage CRM
Gain insights into customers' Facebook profiles from within Sage CRM
Drive employee productivity and knowledge exchange internally.
Featured customer - Cellular Solutions
With a 25 per cent increase in customers and the desire to continue providing the very best in customer service, Cellular Solutions moved to Sage CRM. Having helped to improve access to customer information across the business, Cellular Solutions branched out into digital marketing. They are now using social media within Sage CRM, including Twitter and Facebook, to raise awareness of their services and empower their sales teams.
"It’s an extra avenue to generate leads and generate interest. If people are finding you in multiple places, they’re more likely to come to you when they’re ready to buy."