The way in which businesses market themselves today is changing. Faced with restricted marketing budgets, limited in-house resources and a rapidly evolving media landscape, marketers now need to focus their efforts on customer insights to effectively segment customers and prospects, and engage them with the right message at the right time.
With Sage CRM you can slice and dice your customer and prospect information to create campaign lists with the highest potential for success, plan your campaigns with precision and track campaign results with ease. Sage CRM also works with key social media applications including LinkedIn, Facebook and Twitter, helping you to reach and engage with your customers and prospects across multiple touch points.
Buffalo Sabres ice hockey team wanted to grow its fan base and improve communications with its members. Through the implementation of Sage CRM, the Sabres was able to create outbound targeted marketing campaigns. Detailed reports now give Buffalo Sabres immediate campaign results so it can target existing fans and potential members, and adjust future campaigns.
"Sage CRM adds a new level of professionalism to our direct mail, telemarketing and email campaigns. Our campaigns are at least 20 per cent more successful due to Sage CRM"
Learn more about Sage CRM for marketing
Create, track and manage marketing campaigns more effectively
Create groups and target campaigns, across multiple-channels
Track your leads to ensure sales opportunities are never missed
Execute and analyze targeted email marketing campaigns
Expand your marketing through social media in an easy to manage way
Track your marketing expenditure and report on campaign success
Featured customer - Widex
After using Sage CRM, hearing aid manufacturer Widex fostered customer loyalty with targeted marketing campaigns that delivered a return on investment. Widex now has a central repository of customer information, which informs the business and enables customer retention.
"Sage CRM helps us tailor campaigns that are a lot less wasteful than advertising. We can make sure relevant customers are alerted when one of our road shows visits their area, for example, or we can send them information about a new product that suits their profile."