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Sage CRM What Sage CRM can do for you

The way in which businesses market themselves today is changing. Faced with restricted marketing budgets, limited in-house resources and a rapidly evolving media landscape, marketers now need to focus their efforts on customer insights to effectively segment customers and prospects, and engage them with the right message at the right time.

With Sage CRM you can slice and dice your customer and prospect information to create campaign lists with the highest potential for success, plan your campaigns with precision and track campaign results with ease. Sage CRM also works with key social media applications including LinkedIn, Facebook and Twitter, helping you to reach and engage with your customers and prospects across multiple touch points.

Buffalo Sabres ice hockey team wanted to grow its fan base and improve communications with its members. Through the implementation of Sage CRM, the Sabres was able to create outbound targeted marketing campaigns. Detailed reports now give Buffalo Sabres immediate campaign results so it can target existing fans and potential members, and adjust future campaigns.

"Sage CRM adds a new level of professionalism to our direct mail, telemarketing and email campaigns. Our campaigns are at least 20 per cent more successful due to Sage CRM"

Buffalo Sabres
Tom Matheny, Database Marketing Manager - Buffalo Sabres

Learn more about Sage CRM for marketing

Total campaign management

Create, track and manage marketing campaigns more effectively

Customer segmentation

Create groups and target campaigns, across multiple-channels

Lead management

Track your leads to ensure sales opportunities are never missed

Sage E-marketing for Sage CRM

Execute and analyze targeted email marketing campaigns

Social CRM

Expand your marketing through social media in an easy to manage way

Reporting and analysis

Track your marketing expenditure and report on campaign success

Outbound call management

Manage your outbound calls and campaign follow–ups with ease

Interactive dashboard

View and monitor your marketing campaigns and activities from one place

Featured customer - Widex

After using Sage CRM, hearing aid manufacturer Widex fostered customer loyalty with targeted marketing campaigns that delivered a return on investment. Widex now has a central repository of customer information, which informs the business and enables customer retention.

"Sage CRM helps us tailor campaigns that are a lot less wasteful than advertising. We can make sure relevant customers are alerted when one of our road shows visits their area, for example, or we can send them information about a new product that suits their profile."

Steen Teisen, Chief Executive Officer, Widex, China